gleam
Brand development, web/mobile app and digital media design
Role
Digital and UI/UX Designer
Industry
Streaming and Ai
Toolkit
Figma, Figjam, Adobe Illustrator and Photoshop
Introduction
In an era where instant information is crucial, gleam offers real-time AI-powered video streaming for sectors like emergency services, agriculture, private security, mining, and construction. This technology empowers organizations to gain immediate visual insights and enhance team coordination, revolutionizing how teams monitor, analyze, and respond to dynamic situations.
Brand Identity Design
The multiple triangles symbolize team coordination, while their overlapping shapes represent seamless stream recordings. The transparent overlaying of colors reflects the advanced integrated AI technology, with blue specifically representing the cutting-edge technology.
UI design
In designing the screens, I meticulously respected color hierarchies and made generous use of white space to keep the layouts uncluttered and maintain focus on the streams. I was also tasked with creating user flow diagrams, wireframes, and prototypes to ensure a seamless and intuitive user experience.
Goal
The goal was to seamlessly integrate AI functionality into searches, ensuring an effortless activation process.
Problem
When the AI functionality is selected during a search, the screen can become cluttered.
Solution
Rather than displaying the AI menu, which occupied significant space, I designed an indicator to show the active AI function.
Digital media
I also oversaw digital media design, ensuring consistency with the prominent use of a triangle as an abstract shape. The messaging was crafted to be concise and impactful.
Other Projects
Akomite
Brand development and web/mobile app
Investec
Foreign currency transactions feature in the mobile app